Normavore

Get back to the roots. Give in to nostalgia. This is what the world seems to want!

Recently, Normcore trotted into our lives and lifestyles in ways we had not foreseen. It has now become a trend. Fashion became next door, interiors became unpretentious. And now food is getting unostentatious as well!

It seems that the world has had enough of clean and healthy eating, paleo-diets and endless greenery forced down their throats. Superfoods and healthy eating are becoming less appealing by the minute, giving way to ‘normal’ food or Normavore.

Normal food refers to the simple, everyday basics that are often overlooked. For example, the humble crisp sandwich, meek cereal, modest yogurt, and childhood classics such as potato smiles, peanut butter, and many more.

A trend, which was recently born on the social media, is gradually seeping into the minds of restaurateurs, with more and more millennial foodies longing for it. Here are a few signs that seem to endorse our speculation of this trend getting bigger.

Normal IS NOT unhealthy!

Do you think you have had enough of those beautifully photographed and photoshopped images of avocado pictures? Somehow for today’s generation, #kale seems to have reached its saturation point, and news is that a wellness backlash has begun.

As this trend grows, idols of healthy eating are being trolled by more friendly social media figures. The driver of one such force is Deliciously Stella. The blogger did a satire of popular wellness blogger Deliciously Ella, who has been trying to inspire people with the eat clean, healthy, balanced, beautiful looking filtered food theme. Stella posts light-hearted images of ‘normal’ food, mocking the increasingly image-conscious world promoted by the social media. So in a way, she’s bringing the people back down to the Earth.

Bring back the plates

On platforms like Twitter and Instagram, the fancy high-end trend-setter eateries began to be mocked for serving food on unusual objects. People are asking for food to be served on regular plates and not ornate or even weird ones like slippers, sneakers, toilet pots, iPhones, chopping boards, shovels and toothpaste tubes. There is a dire demand for bringing back the humble plate back. Is that too much to ask?

Brinner

Long gone are the strict rules for eating a full-course meal or large meals including fried eggs, bacon, waffles, pancakes, in the mornings.

The timings too are now being reconsidered, as it is believed that as long as you are eating something, its time for breakfast or dinner. It really does not matter when. The Breakfast Club and the Cereal Killer Café are now feeding the growing trend under the hashtags #BreakfastForDinner aka #Brinner with a modern take on All-Day-Breakfast and relaxed eating. The eggs, waffles and pancakes are taking a much more different and creative form. The tea-time favorites and quotidian food are becoming more popular these days.

Snackwave

This refers to the wave of youngsters hooked on to fatty food — fast food. They not just eating them, but printing them on socks and notebooks, sweatshirts and of course hitting the ramp as well. Moving further away from the healthy eating practice, the trend is now more towards telling you that it’s okay to order extra cheese topping on your pizzas, to turn to greasy, easily microwaveable, convenient fast food. Celebs like Katy Perry, Rihanna, Taylor Swift also post pictures and contribute to the already trending enemy of healthy eating.

This brings us to an era, when sugar and carbs can once again be a girl’s friend! Tags like #GirlsWithGluten show that these food groups should not be boycotted, and healthy girls can enjoy a treat full of these as part of their ‘balanced’ diet.

We believe, eating normal food is like wearing a pair of sneakers you can’t resist. It’s about being true to yourself and of course comfortable in your skin. This generation, which is headed towards the casual and unpretentious ways, is surely going to enjoy turning into Normavores.