The 1980’s logo revival was carried out with pride by one clear statement displayed on the front of a T-shirt or a sweater or a dress.

Marc Jacobs drew on the loudest parts of the era for his resort collection – complete with crimped hair, neon colours and MTV logos. Marc’s disco-ready sweatshirts were the between-season hero pieces.

Many designers made sure to stamp their signatures and logos on clothes, rendering the simplest of garments ultra-cool. MSGM used it on paneled sporty T-shirts; Gucci and Chanel did the same but with more of a vacation vibe attached to the looks. Moschino infused their brand name logo in the midst of colourful prints on dresses whereas, Givenchy kept things monochrome and clean so as to keep the logo in complete focus.