Instagram Appeal: #RunwayForAll!
Instagram Appeal: #RunwayForAll!
Instagram is highlighting a major issue that digs deeper into the fashion world! It’s appealing for diversity with its latest hashtag #RunwayForAll and is purposely targeting the industry, which is still clinging to the old norms. Also, the campaign is helping the social media users to acknowledge physical imperfections and accept the fact that even a flawed body can be beautiful.
This new initiative, which was launched on Monday, will run for the whole week. Since its launch, the social media app has been sharing a story of a model every day, who is ‘redefining industry standards’. These models are getting featured under the hashtag #RunwayForAll where they are sharing their unique stories and encouraging the users to be a part of it. The account boasts of 162 million followers.
For the campaign, Instagram has selected five models to be featured daily. Mama Cax was the first model to be on Instagram, followed by Shaun Ross who was featured on Tuesday and a plus-size model, Clémentine Desseaux (@bonjourclem) was chosen for Wednesday Insta feed.
Today, they have featured a black model and former autopsy technician’s assistant, Londone Myers (@londonemyers), while Jillian Mercado (@jilly_peppa), a model suffering from muscular dystrophy will be seen on Instagram tomorrow.
The initiative took off with Mama Cax (@caxmee), a Haitian blogger and model whose leg was amputated at age 18. Cax wrote in the caption, “The majority of humans do not look like the mainstream idea of beauty…Through modeling, I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.”
“#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,” says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model — “not only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,” she says. “Eight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.” Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. “The majority of humans do not look like the mainstream idea of beauty,” she says. “One of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen
FANMDJANMIN • it’s a hard knock life, we wear headwraps as crowns?? + we carry pineapples? and flowers ?as purses #conversebabes Models: @caxmee @findingpaola @rita_machinegun_lynn Shot by @islandboiphotography #findingpaola #mamacax #fanmdjanm #headwrap #alleleswomen _____________________
A photo posted by Mama Cāx (@caxmee) on
Commenting on the campaign, Kristen Joy Watts, Fashion and Arts Community Lead at Instagram said, “Our goal is to highlight some of the bravest and most creative models on Instagram who are building their own audience and telling their own stories.” Adding, “These breakout stars aren’t conforming to the industry’s traditional muld, and in fact, are redefining it.”
“#RunwayforAll is not so much about what we look like anymore but more about what we represent,” says Clémentine Desseaux (@bonjourclem), who grew up in France. “I was always way bigger and taller than everyone when I was growing up, and I had those freckles,” she says. “When I saw the first plus models out there, I started thinking about trying it out. At that point I had no idea it would take me to where I am now.” Three years ago, Clementine moved to New York with $2,000 to her name and never looked back. “My size and look were in the way of me feeling invincible when I was young,” she says. “I hope I was the last generation of women to think like that. Role model is the new top model.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @bonjourclem by @emmaandhercamera
Besides, Instagram has also created other hashtags in the past like #WhyIMove, celebrating dancers all over the world, #MyStory, highlighting inspiring women on Instagram and #TinyCanvas, which featured a series of images of nail artists and their miniature masterpieces.