Eat Good, Look Nice all for a Cause!
Eat Good, Look Nice all for a Cause!
Food and Fashion are undoubtedly the two most engaging subjects of our lives. Numerous startups, gazillion brands, a pool of artists and chefs have come together to serve people at large in a variety of trendy ways but for a cause.
Though the consumer benefits in terms of the culinary entertainment and hyped individuality, but one can really get jaded fast by the monotony! Fresh concepts are introduced to engage the consumers in these hyped shenanigans.
With the idea of novelty, here is a listing of the latest and the most interesting trends for the consumers in the domain of food and fashion:
Socialize- Hog & Sway @The Grub Fest
The Grub Fest has emerged as a total game changer in the Food and Beverage (F&B) industry. In a span of only two years, the fest has attracted a large number of people to experience the food fiesta. (If you haven’t attended yet, then you’re missing out on something major!)
Four friends from an event management background were the masterminds behind this platform. “Our aim was to engage all age groups and make them come together for a wholesome experience,” avers Chaitanya Mathur, Co-founder of The Grub Fest. He added, “Grub Fest has also been a proven platform for budding restaurateurs to experiment and get feedbacks on their projects.”
Sustainable & Organic- A Literal ‘Fresh’ Start: Farm to Table- Pluck
“The concept is to serve fresh and healthy produce. I think we are the first hotel to have an in-house farm where guests get to see where their greens come from. This transparency delights them and keeps them coming back for more,” said Chef Ajay Anand, Director of Culinary, Pullman & Novotel, New Delhi.
For a generation who is stuck between updates and technology, there is a need to strip down to basics including food. The whole concept of feeding on farm fresh food in a city is excellent in comparison to processed food. ‘Pluck’, a restaurant in Hotel Pullman, New Delhi, is passionate about presenting the freshest and safest ingredients. They offer a locally focused seasonal menu, thus cultivating a healthy relationship between food and nature.
Empathy- Fighting hunger: The RobinHoodArmy
The real and unsung heroes, the ‘Robinhood Army’, infused in a mug full of generosity, goodness and selflessness are fighting against the evil called hunger. “Serving the society has always been the trend; the more we spread love, the more trendy we make it,” is the message conveyed by Syamantak Dey, who handles the Delhi chapter of the project.
Initiated by Neel Ghose and Anand Sinha in August 2014, India, Pakistan, Indonesia, Malaysia and Bangladesh were the first five countries to experience the army’s considerate measures. These hunger fighters strive to work in small proficient teams including young professionals without accepting any monetary contributions. The team members popularly called ‘Robins’, are responsible for donating surplus food to homeless people and orphanages in certain areas of Delhi.
Empathy- Gender Fluid Fashion: Dhruv Kapoor (DRVV)
Instead of just selling apparel like any other brand, Dhruv Kapoor believes in selling philosophies through his brand DRVV. The brand focuses on ‘genderless’ clothing, thus, breaking gender stereotypes. In the past few years, we have noticed designers exploring Androgyny exclusively on many ramp shows where models flatter garments without being gender biased.
Elaborating the same, Kapoor explained the ideology of the brand as, “moving past social convention and for the individuals who think freely, don’t subscribe to the regular norms and have the courage to live by their own conviction. As clothing is the most visible way of moving past conventions, the brand sets out to broaden the mindsets of people and my work and clothes speak for themselves.”
Dhruv’s 2013 LFW collection showcases side slits on straight tunics, which can be worn by both the genders, thus, dressing up all humans unbiased to the gender roles they play in the society.
Popularized by Mahatma Gandhi, khadi, once India’s symbol of Swadeshi movement, has glamorously evolved in the fashion domain. Thanks to the designers’ midas-touch, handspun khadi is no longer considered as a plain fabric. The extensive usage of khadi in prominent designer collections, khadi’s demand has increased manifolds along with the price.
11.11 by Himanshu and Morikawa, is one of the leading brands, which is rooted exclusively in khadi. “Our soul went into how things are made and we started to focus on khadi and other handwoven textiles of India. We use the traditional techniques that have been in existence for many years and apply it on western wear,” says Himanshu.
The duo have designed a line of khadi denims, which was synthesized from kala, a kind of organic cotton and dyed in natural indigo. Their present khadi collection displays a range of diverse silhouettes like shirts, tunics, trousers, jackets, dresses, shawls in bandhani and ombre surface ornamentations. The final product is “100 per cent handmade with no negative impact on the environment,” says Himanshu.