Nike Promotes Real Women with Real Bodies!
Nike Promotes Real Women with Real Bodies!
‘If you have a body, you are an athlete’, is Bill Bowerman’s philosophy, who is Nike’s co-founder and the brand is staying totally true to it!
Nike is on a roll and has come up with all things cool to keep up with the changing mindset of the people these days. Recently, Nike Women launched a series of new sports bras, which is causing quite a stir on Instagram, and it is not because of the bras.
The activewear mogul has featured a very non-straight-sized woman, confidently showing off the stretchy wear, which is very opposite to what a normal person think about the sportswear giant, as toned-bodies beyond belief and impossibly fit images of professional athletes have been featured by the brand in the past.
This time, Nike has roped in model Paloma Elsesserde and has not typically put her out as a ‘plus-size’ or drawn any attention to her body type; rather they defined the bras as technically advanced and helpful to women who have problems with ill-fitting sports bras. The new face of Nike sports bra, Elsesser, has around 48,000 followers on Instagram and apart from that she can be spotted at Nike Women’s Brahaus pop-up at Bandier in NY City.
“Timing was in my favour ’cause the internet acted as a catalyst for the fashion industry to change and be more open ’cause people demanded it,” Paloma said.
Well, this is not the first time that Nike has done something ‘real’ in terms of campaign! They featured normal women who hate working out in an ad campaign last year, highlighting the regular women.
Check how happy people are about Nike’s initiative, which is based on real women!
A photo posted by NikeWomen (@nikewomen) on