Mango, the celebrated Spanish fashion retailer, is all set to make its products affordable! It is bringing in a range of ready-to-wear apparel and accessories at lower prices. Calling its collection #NewPrices, Mango said it will allow consumers to dress for less without losing a hint of style.

The brand’s present collection targets the teenage style and features pieces, including T-shirts, vests, off-the-shoulder crop tops, slogan T-shirts, leggings, jewellery and purses. While one can buy a colourful purse at £2.99, T-shirts may cost somewhere between £6.99 and £ 9.99.

This initiative by Mango is part of its new strategy, announced in December, under which it decided to further speed track its already fast-fashion business by introducing new products every two weeks, both at its store and online. The brand took such route to compete with rivals like Zara, H&M and Primark.

The new collection that draws inspiration from festivals like Californian annual music and arts festival Coachella will carry price tags 15 per cent lower than the rest of its offering.

Moreover, the retailer also plans to launch a different advertising campaign every month to emphasize on the latest trends, which will be represented by the face that best defines it.

Courtesy: cdn2.thegloss.com