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Keira Knightley, English actress and perennial muse, who has already been the face of Coco Mademoiselle perfume and Rouge Coco lipstick, is now going to be the face of Chanel Jewellery.

Chanel’s all-time favourite Mario Testino has photographed for the campaign which is scheduled to debut in Fall 2016.

Karl Lagerfeld has always bagged the biggest and brightest stars of the industry – from Kristen to Cara and Kendall to Lily-Rose. He has had a wide range of Chanel muses previously from models to actresses and also sometimes the general girls-about-town have fronted campaigns for many different categories. Keira Knightley is hardly new but surely the next.

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Timing of the release of the ad campaign surely makes a huge difference, as the actress is going to be the public eye with an upcoming dramatic film “Collateral Beauty” due to be out later this year. She will be going on a massive press tour promoting the movie and adding many more pristine Chanel red carpet moments.