Gucci ditches the fashion calendar; goes seasonless!
Gucci ditches the fashion calendar; goes seasonless!
Gucci is known for their outlandish clothing as well as bold and responsible moves towards the fashion industry. In one such move, Gucci announced that they will be dropping the current structure of seasons and instead will be showcasing 2 times a year.
In Gucci’s recent post on Instagram, Alessandro Michelle, Creative Director of Gucci, mentioned that the nomenclature of Pre-Fall, Cruise, Spring-Summer, Fall-Winter of the world before COVID-19 don’t resonate with the future of fashion and instead hurt the reality.
Although a final calendar hasn’t been issued yet, Gucci hints that the shows will be named after musical nomenclatures like symphonies, rhapsodies, nocturnes, overtunes and more.
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