Courtesy: bostoncommon-magazine.com

Donna Karan, the American designer is looking at expanding the jewellery segment of her brand Urban Zen in India and for this she plans on working with the local artisans and designers because  she feels that a global brand should celebrate the local culture.

She said: “I am looking to work with the jewellery segment here. I am planning to come back in my next trip and do some exploration. I would like to do it with a partner in India.”

“I have a problem with globalisation of a brand…European and American brands come here but Urban Zen is about the relationship between cultures,” she added, while speaking about her upcoming plans at the recently held Mint Luxury conference in Mumbai.

The designer spoke at length on the concept of sustainable fashion and her wish to connect with local buyers and suppliers. Impressed by the rich Indian culture and tradition of yoga and meditation, Karan is all set to invest in India.

The designer sold her labels Donna Karan and DKNY to the French luxury conglomerate LVMH Moet Hennessy Louis Vuitton in 2001. Since then, she has been focusing on her brand Urban Zen.

Karan’s brand Urban Zen consists of apparels for men and women, jewellery, accessories, artisan furniture and home décor and has been in India for the last 10 years.