A’MEN by Apoorav & Siddharth is a menswear label characterized by subtle elements of beautification, balancing the new age design sensibilities with an awakened naturalism.
Q: What does AMEN stand for?
A: Amen is unwavering commitment to design aesthetics reflecting a desire to be distinct and is committed to provide a sense of conformity to the wearer.
Q: Is Amen an extension of your individual personalities?
A: Extravagance of one and minimalism of another, one being dreamy while other is practical, one is precise and particular while the other one is a bit laid back, it’s all about balancing the act. The opulent and larger than life ideas of Apoorav and Zen sensibilities of Siddharth collectively hold the essence of our design ideology.
Q: How has the changing world cultures changed the face of design?
A: Design now not only reflects thoughts but is also transforming to engulf cultural, geographical and social diversity.
Q: What kind of materials do you like to explore?
A: Our experience to determine materials in terms of quality, finesse and sustainable production is at a constant growth. We prefer working with socially accepted fabrics which may vary from pure cottons, linens to anything which touches the sustainable benchmark.
Q: Your take on “Balance of Art & Fashion”?
A: Art is not affected by fashion while fashion majorly is fuelled by the art around, every cult fashion movement has an art form playing a major role in it, therefore art drives Fashion, clearly.
Q: What direction is art taking according to you?
A: Art is constantly evolving. With new technologies and mediums to explore, art is more liberated and realistic to attain.
Q: Who describes the word ‘influencer’ for you?
A: Angelina Jolie, as a UN Goodwill Ambassador we feel she is reaching out and identifying with the masses for humanitarian and educational causes.
Q: What defines Delhi for you?
A: ‘Unpredictable’, the city can take you by surprise for good and for bad. The soul of the city however lies in its cultural diversity.
Photo Courtesy : A’men by Apoorav & Siddharth
Merchandise available at : Perniaspopshop