#McQueenNature: An Instagram campaign for photographers by McQueen
#McQueenNature: An Instagram campaign for photographers by McQueen
In an effort to continue conversation with its customers, the UK-based designer label Alexander McQueen has launched campaign on Instagram called ‘#McQueenNature’.
The campaign aims to get inputs from the Instagram audience on various elements for the Spring/Summer 2020 collection. The campaign asks contributors to take inspiration from nature and click photographs that inspire them.
The label’s founder, Alexander McQueen, was always inspired by nature with the likes of birds and flowers making their way into the runway pieces. This is a great way for the brand to connect with its audience while building a community for themselves.
One can use the hashtags #McQueenCreators and #McQueenNature to participate and the campaign runs till 12 May 2020.