In an effort to continue conversation with its customers, the UK-based designer label Alexander McQueen has launched campaign on Instagram called ‘#McQueenNature’.

The campaign aims to get inputs from the Instagram audience on various elements for the Spring/Summer 2020 collection. The campaign asks contributors to take inspiration from nature and click photographs that inspire them.

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McQueen Creators This week we invite you to submit photography taking inspiration from nature: now more than ever its beauty and ability to regenerate is a symbol of hope and quiet power. With a series of images shot during the lockdown from photographers based all over the world. Our brief to them was the same: to capture their perceptions of nature during this moment of global quarantine. Photographers, in consecutive order: @aliceschillaci, Milan @luoyangggg, Beijing @virginiekhateeb, London @eddiewrey, Wiltshire, UK @leacolombo, London Share your photograph on Instagram by tagging @AlexanderMcQueen #McQueenCreators and #McQueenNature to be in with a chance to be featured on our channel. This project will run to Tuesday 12th May.

A post shared by Alexander McQueen (@alexandermcqueen) on May 7, 2020 at 7:15am PDT

The label’s founder, Alexander McQueen, was always inspired by nature with the likes of birds and flowers making their way into the runway pieces. This is a great way for the brand to connect with its audience while building a community for themselves.

One can use the hashtags #McQueenCreators and #McQueenNature to participate and the campaign runs till 12 May 2020.