If one has the ‘will’ there always will be a way. Water crisis in Maharashtra, is a normal phenomenal. In an endeavor towards their social responsibility, Vodafone India has recently taken concrete measures towards water conservation to aid the parched farmers of Wadelobai Village. Their initiative has so far conserved around 20,000 litres of water, since its inception on July 21st, 2016.

The Vodafone, advertising labeled ‘Rain Water Conservation Billboards’, has five units installed at the new Airport road, and Pune, and is aimed at encouraging rain water harvesting promoting ‘Recharge with rainwater’. The campaign has been carried on in partnership with Kinetic India, an out-of-home advertising agency.

Vodafone’s effective mechanism on the billboards is solving a major crisis. Rain water is harvested by fitting these billboards with a U-curved aluminum sheet, functioning as a rain water collection funnel fixed on top of the billboards. This funnel is then channeled through a tube to a big tank installed at the bottom of each hoarding, which stores the collected rain water.

Furthermore, in order to keep a check on the water level in the tank, each tank has been installed with a unique Vodafone sim card based water sensor technology. The collected water is then donated to the people of Wadebolai Village (Bolai Mata Temple).

Speaking about this innovation, Ashish Chandra, Business Head, Maharashtra and Goa of Vodafone India said, “The state of Maharashtra has been dealing with water shortage for a few years now. In the present scenario, every single drop of water is precious. Rainwater, if harvested correctly, can meet a large portion of our daily requirements. Through this initiative, we aim to do our bit in conserving water, and help the farmers in the areas facing water crisis.”