Feminism is taking the New World by storm! And it is twice as nice if the female energy comes with its biological or a complementing clone.
#twinning has always been a fascination to the world, and some cultures even believe they have supernatural powers; it is turning into some very real world power and moolah for these twins, who are taking the fashion world, the entertainment business and social media by storm.
These relationships are sometimes organic, while at other times it is intended. They work simultaneously as one, with egos connected to share the same tastes and thoughts. Most often, they have complementary skills, and can therefore take care of both the yin and yang sides of brand building.
For all things paranormal, Japan is the epicentre.
Aya Sato and Bambi, a power dance couple who have performed alongside Madonna and appeared in the Alexander Wang campaign, are not actual twins, but mimic each other’s Goth-inspired fashion, hair and style, making it impossible to tell them apart. They dance like each other’s reflections, and are soon to tie the knot, making for some very confused PTA meetings.
Female friendships are nothing new, but mass media is celebrating them like never before. Celebrities are going far enough to name and rather brand their glamorous friendship duos. While displays of female bonding is a popular culture and a long-burning trend, and films like Thelma and Louise encourage this trend.
New York-based Boykin Twins Sasha and Sable shunt between acting, modeling and waitressing gigs. Feminists and vegetarians — their personal style caught the eye of major brands, such as Adidas and H&M, via their blog Bunntyland. They have appeared on various music videos and have a massive instagram following as well.
Musical group Ibeyi, comprising 20-year-old twins Lisa-Kaindé and Naomi Díaz, stands for ‘twins’ in Yorùbán, the popular languages in Nigeria. The Yorùbán tribe is said to have the highest incidence of twin population in the world. Lisa is the lead vocalist and Naomi plays traditional Spanish percussion. The two together make what they call ‘contemporary negro spiritual’ music, which has been appreciated by the likes of the BBC, The Independent and The Guardian
The ‘twinning’ idea works because one can identify with polarizing sides of these personalities that also widens the spectrum of the audience. Not caught up with the pressures of individuality and issues of identity, it is unique and comforting to know that we are all different from each other, yet beautiful in our own way.