India Driving Through The Indie Way
India Driving Through The Indie Way
Often mistaken to be a musical style, Indie music has been done by artists with their individualistic sense of music. Though the indie music is quite popular, but recently it has attained more recognition primarily due to the digital media’s grace, which has helped them to reach out to wider audience. Sound cloud, I Tunes and Spotify are some of the popular music sites. In the flow of Indie spirit, Indian artists have developed prominent genres of unique tunes to stand out in the flock.
Electronic band BLOT’s lead, Gaurav Malekar explained, “Music and genres are more than just tunes, they are a state of mind, and a hyper segmented ecosphere of urban culture.” Not just that, indie has influenced fashion and movies as well.
Adopting few traits from various subcultures like the Hippie, the indie cult has developed its very own style of clothing. Quirky yet laid back is how this tribe describes their style statement. The contemporary trend of indie clothing depicts a monochromatic tale of relaxed silhouettes. Many followers revive the vintage ensembles by mixing up different contemporary elements in their daily looks, avoiding mainstream brands.
Indian designers are not lagging behind in terms of indie experimentation either. Looking for some Indie shopping destination? Doodlage, Itr, Bias, Kalki design studio, Akuri by Puri, etc. are among few leading designer labels which display fuss free refreshing collections.
Nineties Pop and Sufi
The indie scene revolutionized the entire Bollywood music attracting a distinct bunch of listeners, from teenagers to adults. Remember the nineties? The nostalgic tunes by our favourite artists Alisha Chinoy, Baba Sehgal, Sonu Nigam, Adnan Sami and Daler Mehndi are still considered groovy.
The Indian Ocean, the Savages, Indus Creed etc. influenced a niche audience that indulged in English covers from the West as well as composed original soundtracks to establish themselves as indie-pop artists. Indian Ocean, often termed as pioneers of Indian fusion music, blends jazz with soulful lyrics in Sufi style.
“After decades of Bollywood dominance, India’s music scene was ready for a music culture driven by artists and their music, by fans and the personalities they loved. Shashi Gopal spent the ‘90s championing independent musicians and helped to create a fresh new sound, dubbed Indie-Pop, that included artists like Colonial Cousins and Sonu Nigam,” as quoted by Shashi Gopal.
Folk and EDM
With constant evolution of this genre internationally since the mid-1980s, Indian independent music industry has expanded its niche market. The ‘Raghu Dixit project’, one of the famous indie bands at present, depicts a mixture of rock elements with folk music.
The band ‘Maati Baani’ composes a unique combo of Indian classical music with various sounds and dialects of the world. Their latest album features over 70 musicians who will perform across 20 countries.
Similarly, numerous other brands emerged in the Indie scene such as ‘S+F’ (shaa’ir and Func), which deals in alternative and EDM while the Naga band, ‘The four sisters’ recreates Nagaland’s folk music by adding lively tunes to it. ‘Agnee’ altered by Indian classical and classic rock, is equally influential among the masses.
New wave and Funk
This ‘custom made music’ for niche crowds continues to expand steadily with new inclusions of Electronic, alternative, and new wave and funk. NH7 Weekender, Hornbill, Storm, Sulafest are few of the other prominent festive platforms that attract followers.
Anish Sood, an indie artist explained, “Many electronic indie acts can now have enough gigs to make a comfortable living every month, electronic music is all over television and the radio. I think electronic indie music has evolved from being ‘indie’ to mainstream and honestly, I’m super excited about the next decade!” Just like electronic dance, indie music has started to lurk out of the indie tag to become more commercial.”