Don’t just be a Blogger, Be many more things!
Don’t just be a Blogger, Be many more things!
Since time immemorial, writers have found different ways to express themselves, they have experimented and evolved. Gone are the days when the good-old diary was the only place where we could put our thoughts on.
The epiphany happened when I was digging through my mother’s vintage box and found a treasure trove of literary gold. A bunch of poems and letters she had tied, and stacked up back then, with all her sentiments, thoughts and wits. I asked her why didn’t she publish them back then, as they were wonderful, and what she answered, was all it took for me to understand the rise in the phenomenon ‘bloggers’ in today’s world!
She said, “Back then we didn’t have the world on our lap-top or smart phones, beta!” Gone are those days, when people wrote in the ‘dear diaries’ and had no other means of online social communication platforms.”
Over the past decade or so, options of instant and global self-publishing have crept into our life almost unnoticed. These social media platforms have become a part of our lives empowering us to express ourselves at will.
Since, we’re forever ready to post and provide as ‘breaking news’, our thought, giving voice to various social issues, taking place around us on the various social media platforms, blogging and other such media platforms are generating a whole new quintessentially postmodern idiom, where the writer is finding newer ways to express themselves. Their passion has reached a never before seen level, and is drawing considerable attention from various advertisers and turning out as a big money spinner, with various brands reaching out to these bloggers for advertising and promotion.
Especially after Harvard University decided on having it in their curriculum of MBA students in the form of case study featuring ‘The Blonde Salad’, by Chaira Ferragni, blogging proved its mettle further. Starting has a hobby now it has become a profession.
More than ‘just bloggers’
Furthermore, the enormous fame a blogger receives from his posts, the fan following he has, makes him a mini-celebrity, and is like managing a brand single handedly.
“I feel the word ‘blogger’ falls short in bringing to focus the skill sets of these individuals,” said Rhea Gupte, one of the best conceptual bloggers we have in the country.
Purushu Arie, one of the most influential bloggers of today had his take on it, he said, “the budget of brand-blogger collaborations are only getting bigger and bigger with every passing day. Bloggers are working with brands in innovative ways. It’s been more than a decade since blogging has successfully evolved into an alternative profession”
Rhea added, “Bloggers do own website of sorts, but get hired for much bigger roles. For example being writers, creative directors or artistes. The more skills you have as an individual, the further you can take yourself in the industry.”
Sherezade Shroff, a vibrant young girl, and a You Tuber, with a blog full of fun stuff related to her day to day activities that are quite interesting and helpful to solve one’s daily dilemmas about fashion, beauty and hair, said, “Having real people (the bloggers) endorse for brands and products is more credible and genuine because the people relate with the ones who are not exactly ‘celebrities’ and beyond reach.”
Mini-Celebrities to take on the real biggies!?
The question is if dynamic bloggers will soon evolve and become bigger celebrities, replacing the celebrity status of some of the famous people, and give them a run for their money.
About the future of Brand-Blogger collaborations, Gauri Kohli, Director of Luxury at PR Pundit said, “A brand wishing to use bloggers instead of celebrities must either have a creative and clever ad agency, or a very savvy PR department or agency, whose budgets cross borders and who can work together to deliver a strong message or to create that impact.”
Talking about brand ambassadors, she informed, “Brands will also create blogger brand ambassadors to create the social chatter on a brand that looks organic and not too plugged and weave the brand story.”
She concluded by saying, “Today consumers value the blogger as an influencer in a way that they haven’t been, up to now. Bloggers are being asked to make appearances on behalf of brands and promote the brands/promotional campaigns at events, and engage with the audiences, as they are so much more relatable than celebrities. Today consumers prefer marketing messages from bloggers they know over a celebrity ad, and a large percentage of women blog readers purchase a product based on a blog recommendation, especially of fashion and beauty. These bloggers have the power like celebrities to encourage purchases, and influence the consumers more directly.”
So the latest way to project yourself in the net-world, are through your blog, which is also your CV. The only difference being that blog is a CV that fetches money without being shortlisted, and not to forget the ‘distinction’ factor that makes one stand out from the rest.