Yoga Joes On a Roll
Yoga Joes On a Roll
Yoga, a practice that originated in ancient India has truly taken the world by storm. Not only does it have a day dedicated to it, but now it also has its own army of Yoga Joes, all due courtesy to a young designer- Dan Abramson whose interest in the practice led him to promote it further through his own unique approach.
Yoga Joes are leafy green coloured plastic army men who have traded off their weapons for a yoga mat and replaced their commanding action stance with calm and composed yoga postures.
Such an ‘out of the box’ idea came to Dan while practicing yoga two years ago. What particularly stirred the designer’s interest was the fact that in spite of the practice having immense health benefits, it attracted less male following especially in the U.S. To amend this he decided to make it look manlier and what can be manlier than toy army men doing yoga.
“I made Yoga Joes because I thought it would be a fun way to get more people into yoga – especially dudes,” said Dan. “I wanted to make a violent toy become peaceful,” he added.
This is however, not the first effort from Abramson’s side to make yoga popular among the ‘dudes’. He initially attempted to make yoga mats ‘manly’ by making them look like burritos or arrow quivers. He hit real jackpot with Yoga Joes as they, upon their release, became popular instantly.
Each of Dan’s soldiers demonstrates a yoga posture that is easy to replicate for beginners, a strategy that went down well with guys who were apprehensive about attending yoga classes. Apart from this, his effort of spreading the idea of peace using these toy figurines truly hit a cord with military members and their families, as yoga is a popular way for many military men to cope with post traumatic disorder.
So, from international flights and car dashboards to office desks and kitchen counters, Yoga Joes have clearly created a mark of their own and this immensely positive response has led Dan to come up with an even more advanced series of Joes that can be seen demonstrating even more difficult yoga postures.
However, if anyone of you has doubts about the postures being accurate, as in yoga, then you need not worry and can easily put your concern aside, as Dan has taken the help of engineers and yoga experts before he curated the postures.